· 8 min read
What Your Churned Users Are Trying to Tell You
Most SaaS founders fix churn. The best ones use it as marketing research. Learn how to turn cancellation data into sharper targeting and better acquisition.
- customer-retention
Blog
Practical articles on planning, B2B messaging, and marketing execution for sustainable, measurable growth.
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· 8 min read
How to Run a Discount Campaign for Your SaaS
A step-by-step framework for SaaS founders to run discount and renewal campaigns that boost ARR without cheapening your product.
- campaigns
· 6 min read
A Beginner's Guide to ICP for SaaS Founders
Stop marketing your SaaS to everyone. Learn how to build an Ideal Customer Profile (ICP) from scratch, avoid 5 mistakes, and find users who actually convert.
- ideal-customer-profile
· 9 min read
Product-Led Growth for SaaS Founders (With A 20-Minute Exercise)
PLG is not just for funded startups. Learn what product-led growth actually means for indie developers and SaaS founders, with a 20-minute audit exercise.
- product-led-growth
- plg
· 6 min read
How to Write SaaS Onboarding Emails That Convert
Most SaaS onboarding emails lose users before they convert. Learn how to write a 3-email sequence that activates new signups and reduces churn.
- email-automation
· 5 min read
A/B Testing for SaaS Marketing: Stop Guessing and Start Growing
Learn how to A/B test your SaaS marketing to lower CAC, identify your "Aha! Moment," and increase MRR by debugging your funnel with data-driven insights.
- a/b testing
· 7 min read
Is SEO Dead in 2026? AEO vs. GEO vs. LLMO Guide for SaaS Founders
SEO vs AI optimization: What are AEO, GEO, and LLMO? Learn how AI search impacts backlinks, rankings, and SaaS visibility.
- seo
- geo
- ai-driven-seo
· 7 min read
Master Storytelling to Improve Your Product Marketing Messaging
Turn generic SaaS benefits into powerful, story-driven messaging that boosts clarity, engagement, and conversions with simple frameworks.
- storytelling
· 6 min read
What’s a Good Churn Rate & How to Improve Yours
Learn what a good churn rate looks like in 2025 and how to reduce yours with proven, data-backed strategies that actually work.
- customer-retention
· 6 min read
Investing in Paid Ads vs. Organic SEO for Early SaaS Growth
Learn when early-stage SaaS founders should invest in paid ads and/or SEO to drive growth, reduce CAC, and build sustainable traction.
- seo
- paid-ads
· 6 min read
Why Ads Alone Won't Skyrocket Your SaaS Sales
Great ads can spark interest, but without the right funnel and onboarding, growth fizzles out. Here’s how to turn clicks into lasting customers.
- paid-ads
· 7 min read
How to Find the Right Market for Your SaaS: TAM, SAM, SOM Made Simple
A beginner-friendly guide to sizing your SaaS market with simple steps and real examples.
- customer-type
· 8 min read
Social Media Strategies SaaS Companies Shouldn't Ignore
B2B SaaS social media isn’t about selling - it’s about trust, engagement, and visibility. Learn how to use it right to grow your pipeline and for more.
- social-media-marketing
· 10 min read
The Best (and Worst) Ways to Get Your First 100 Customers
Here's my take on how to get your first 100 SaaS customers - scrappy, smart, and without wasting time or money on what doesn’t work.
- customer-acquisition
· 6 min read
Free Trial vs. Freemium: Which Model Works Best for Your SaaS?
Free Trial or Freemium? Your pricing model shapes growth, churn, and conversions. Pick right, and users stay. Pick wrong, and they vanish.
- pricing-strategy
· 8 min read
Building Trust in the SaaS Market: How to Collect Testimonials
Testimonials as a way of building trust isn't hard. Read for how to ask for testimonials - especially without sounding desperate.
- customer-review-collection
· 4 min read
Why and How: SEO is a Marathon, Not a Sprint
SEO for SaaS takes time. Learn why it's a long-term game, how AI is changing search, and what to do to get real results in 2025.
- seo
· 8 min read
What Marketing Is (And What It Is NOT) for SaaS Developers
Marketing isn’t magic or a one-time fix. Here’s what SaaS developers need to know about what it is-and what it isn’t.
- marketing-basics
· 8 min read
How To Offer Benefits, NOT Features (Step-by-Step Guide)
Stop selling features-sell outcomes. Learn how to turn tech specs into messaging that actually converts.
- benefit-driven-messaging
· 7 min read
The SaaS Growth Hack You’re Ignoring: Customer Loyalty
Here are 7 different ways on how to boost your SaaS and reduce churn rates via customer loyalty and turn your users into advocates!
- customer-loyalty
· 6 min read
Product Success 101: Be Your Own Customer
Let’s face it - if you wouldn’t use your own SaaS product, why would anyone else? Learn why being your product’s biggest fan is the ultimate power move.
- product-marketing-101