· 8 min read
How Much Should Your SaaS Spend to Acquire a Customer in 2026?
2026 SaaS CAC benchmarks by segment, why the 2024 numbers mislead, and what to do when yours looks bad.
- customer-acquisition-cost
I build structured user acquisition systems for B2B SaaS.
You are burning cash on marketing tactics that do not generate qualified inbounds. I design and execute targeted go-to-market strategies to acquire new users and drive predictable revenue.
$1M+
Total marketing budget managed
100,000+
Paid users acquired through structured systems
14
Gartner awards supported through review acquisition
Positive ROAS
Maintained across Google, Meta, and LinkedIn
Latest Blog Posts
View all posts → · 11 min read
Founder-Led Marketing: When It Stops Working for SaaS Companies
Founder-led marketing works until it does not. Three forces decide when your SaaS hits the ceiling.
- founder-led-marketing
· 9 min read
Why Did Your SaaS Rankings Go Up & Your Traffic Go Down?
Here are the three causes and a 90-minute diagnostic you should run before you spend on more content.
- website-traffic
- geo
The consulting approach
Every engagement starts with data, not assumptions. I work with SaaS teams that want marketing tied directly to revenue, not vanity metrics.
- Strategic Planning – I audit your current spend to cut waste and identify your highest-returning channels. You get a concrete roadmap that ties every marketing dollar to a revenue target.
- Positioning & Messaging – I replace generic feature lists with direct, benefit-driven copy that speaks to your buyer's specific pain points. Clear messaging shortens your sales cycle.
- Go-to-Market Execution – I launch and optimize campaigns across paid search, social, and lifecycle email to drive qualified pipeline. You get continuous iteration until the numbers prove ROI.