· 8 min read
What Your Churned Users Are Trying to Tell You
Most SaaS founders fix churn. The best ones use it as marketing research. Learn how to turn cancellation data into sharper targeting and better acquisition.
- customer-retention
I build structured user acquisition systems for B2B SaaS.
You are burning cash on marketing tactics that do not generate qualified inbounds. I design and execute targeted go-to-market strategies to acquire new users and drive predictable revenue.
$1M+
Total marketing budget managed
100,000+
Paid users acquired through structured systems
14
Gartner awards supported through review acquisition
Positive ROAS
Maintained across Google, Meta, and LinkedIn
Latest Blog Posts
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· 8 min read
How to Run a Discount Campaign for Your SaaS
A step-by-step framework for SaaS founders to run discount and renewal campaigns that boost ARR without cheapening your product.
- campaigns
· 6 min read
A Beginner's Guide to ICP for SaaS Founders
Stop marketing your SaaS to everyone. Learn how to build an Ideal Customer Profile (ICP) from scratch, avoid 5 mistakes, and find users who actually convert.
- ideal-customer-profile
The consulting approach
Every engagement starts with data, not assumptions. I work with SaaS teams that want marketing tied directly to revenue, not vanity metrics.
- Strategic Planning – I audit your current spend to cut waste and identify your highest-returning channels. You get a concrete roadmap that ties every marketing dollar to a revenue target.
- Positioning & Messaging – I replace generic feature lists with direct, benefit-driven copy that speaks to your buyer's specific pain points. Clear messaging shortens your sales cycle.
- Go-to-Market Execution – I launch and optimize campaigns across paid search, social, and lifecycle email to drive qualified pipeline. You get continuous iteration until the numbers prove ROI.