· 9 min read
Why Your SaaS Marketing Attribution Stopped Working (And What to Measure Instead)
SaaS marketing attribution stopped working. What you can still measure, and what to stop reporting.
- marketing-attribution
I build structured user acquisition systems for B2B SaaS.
You are burning cash on marketing tactics that do not generate qualified inbounds. I design and execute targeted go-to-market strategies to acquire new users and drive predictable revenue.
$1M+
Total marketing budget managed
100,000+
Paid users acquired through structured systems
14
Gartner awards supported through review acquisition
Positive ROAS
Maintained across Google, Meta, and LinkedIn
Latest Blog Posts
View all posts → · 6 min read
Why Everyone's SaaS Content Sounds the Same in 2026 & How to Make Yours Authentic
Half the web is now AI-written and every SaaS blog says the same thing. How to make yours different again.
- geo
- ai-driven-seo
· 8 min read
How Much Should Your SaaS Spend to Acquire a Customer in 2026?
2026 SaaS CAC benchmarks by segment, why the 2024 numbers mislead, and what to do when yours looks bad.
- customer-acquisition-cost
The consulting approach
Every engagement starts with data, not assumptions. I work with SaaS teams that want marketing tied directly to revenue, not vanity metrics.
- Strategic Planning – I audit your current spend to cut waste and identify your highest-returning channels. You get a concrete roadmap that ties every marketing dollar to a revenue target.
- Positioning & Messaging – I replace generic feature lists with direct, benefit-driven copy that speaks to your buyer's specific pain points. Clear messaging shortens your sales cycle.
- Go-to-Market Execution – I launch and optimize campaigns across paid search, social, and lifecycle email to drive qualified pipeline. You get continuous iteration until the numbers prove ROI.