· 8 min read
How to Run a Discount Campaign for Your SaaS
A step-by-step framework for SaaS founders to run discount and renewal campaigns that boost ARR without cheapening your product.
- campaigns
I build structured user acquisition systems for B2B SaaS.
You are burning cash on marketing tactics that do not generate qualified inbounds. I design and execute targeted go-to-market strategies to acquire new users and drive predictable revenue.
$1M+
Total marketing budget managed
100,000+
Paid users acquired through structured systems
14
Gartner awards supported through review acquisition
Positive ROAS
Maintained across Google, Meta, and LinkedIn
Latest Blog Posts
View all posts → 
· 6 min read
A Beginner's Guide to ICP for SaaS Founders
Stop marketing your SaaS to everyone. Learn how to build an Ideal Customer Profile (ICP) from scratch, avoid 5 mistakes, and find users who actually convert.
- ideal-customer-profile
· 9 min read
Product-Led Growth for SaaS Founders (With A 20-Minute Exercise)
PLG is not just for funded startups. Learn what product-led growth actually means for indie developers and SaaS founders, with a 20-minute audit exercise.
- product-led-growth
- plg
The consulting approach
Every engagement starts with data, not assumptions. I work with SaaS teams that want marketing tied directly to revenue, not vanity metrics.
- Strategic Planning – I audit your current spend to cut waste and identify your highest-returning channels. You get a concrete roadmap that ties every marketing dollar to a revenue target.
- Positioning & Messaging – I replace generic feature lists with direct, benefit-driven copy that speaks to your buyer's specific pain points. Clear messaging shortens your sales cycle.
- Go-to-Market Execution – I launch and optimize campaigns across paid search, social, and lifecycle email to drive qualified pipeline. You get continuous iteration until the numbers prove ROI.