Experienced Marketing Consultant
Since 2019, I have been building revenue-focused marketing systems for B2B and B2C SaaS companies.
My work connects acquisition, activation, retention, and expansion into structured growth engines.
Over the past 7+ years, I have managed $1M+ in marketing budgets, scaled acquisition channels, and helped SaaS companies turn early traction into repeatable growth.
I believe effective marketing balances creativity with hard accountability. Every strategy should connect directly to measurable outcomes—whether that means increasing Marketing Qualified Leads (MQLs), reducing Cost Per Acquisition (CPA), or accelerating sales velocity.
Consulting Focus Areas
Go-to-Market Strategy
Aligning product launches with target buyer personas and clear distribution channels.
Messaging & Positioning
Translating complex technical features into business value that resonates with decision-makers.
Pipeline Generation
Building scalable inbound engines and Account-Based Marketing (ABM) plays.
My Growth Method
A repeatable framework that turns insights into measurable momentum — from research and strategy through execution and continuous optimization.
Discovery & Research
Understand your product, audience, and market to uncover where meaningful leverage exists.
Strategy & Roadmapping
Build a clear plan that aligns messaging, channels, and metrics to your business priorities.
Execution & Testing
Launch campaigns, content, and experiments with measurable hypotheses and clear success criteria.
Optimize & Scale
Use results and analytics to refine the approach, freeing up budget and time for the highest-impact work.
Service Pillars
A modular set of capabilities that I combine into custom retention and acquisition systems.
Market & Competitive Intelligence
Deep research into competitors, industry leaders, and audience communities to identify positioning opportunities and content gaps.
Brand Voice & Identity Blueprint
A clear brand personality and positioning strategy that helps your product stand out in competitive markets.
SEO & GEO Strategy
Keyword and content planning designed to support organic search growth and improve visibility in AI-driven discovery environments.
Conversion Infrastructure
Implementation of analytics systems including GA4, Google Tag Manager, and behavioral tracking tools to support reliable decision-making.
Email Automation Funnel
Lifecycle email systems covering onboarding, nurturing, activation, and retention.
Social Media Strategy
Platform prioritization and content roadmap for consistent brand presence and community engagement.
A Mix of the Above
Most SaaS teams need a combination of these areas. We can design a tailored growth system based on your priorities.