$350K Revenue + 30K Unique Visitors in A Year
How a full-stack growth engine drove $350K revenue and 27,700 unique visitors in one year.
BACKGROUND
A marine tech company with a strong product but limited market presence needed to grow from niche to notable. Over the course of a full year, I served as the sole marketing function, owning paid, organic, email, events, PR, and social simultaneously across a five-figure total budget.
THE CHALLENGE
The brand had real product-market fit but low visibility. No tracking infrastructure, no content engine, no event presence, and no consistent PR strategy. The marketing needed to be built, not just optimised.
WHAT I DID
- Data and Infrastructure: Set up GA4, GTM, and full conversion tracking from scratch, turning blind ad spend into a measurable, optimisable system across all channels
- Paid Acquisition: Rebuilt Google and Meta campaigns informed by real purchase data. Scaled during peak boating season and key campaign windows; pulled back efficiently in low-demand periods
- SEO and Content: Managed a full domain migration without ranking loss, published 42 blog posts, and executed on-page optimisation, expanding organic reach to 33 new international markets
- Email and Lifecycle: Designed multi-stage email flows for acquisition, re-engagement, and seasonal campaigns, including a Black Friday sequence that delivered the brand's best single week of revenue
- Events: Coordinated presence at 7 major international industry events across the US and Europe, managing logistics, content, and post-event follow-up
- PR and Brand Authority: Coordinated the timing and social amplification of major brand milestones, including a high-profile industry collaboration announcement and features across 4 categories in a leading marine electronics publication, plus additional coverage in two other international marine media outlets
RESULTS (FULL YEAR)
| Metric | Result |
|---|---|
| Total revenue | $350K+ (hardware and subscriptions) |
| Revenue trajectory | Hardware sales 2.5x higher in H2 vs H1 |
| Total unique users | 27,700+ |
| Engagement rate | 59.81% |
| Organic traffic | +57% |
| Organic impressions | +182% |
| Overall ROAS | 2.49x |
| Purchase growth | +830% |
| Traffic growth | +260% |
| Instagram growth | +41.7% |
| Facebook growth | +452% |
| YouTube growth | +46.3% |
| New markets reached | 33 countries |
| Industry events | 7 international shows |
| Media features | Multiple major marine industry publications |
| Blog posts published | 34 |
Takeaway
Sustainable growth at a hardware and SaaS company does not come from any single channel. It comes from building all of them simultaneously and making them reinforce each other. Paid ads drove qualified traffic. SEO captured buyers organically over time. Events and PR built the brand credibility that made both convert better. And data made every decision smarter.